The Chronicle

How it All Began

The name Toad Hollow conjures nostalgic images of pastoral scenery: a winding country road and a gently flowing river with big oak trees and grasses swaying in the summer breeze. This is a place where you can relax and enjoy a sip or two of wine while gazing out on a pond hopping with Toad Hollow friends.

A Collaboration Between Friends

Toad Hollow is the collaboration of two old friends who retired, more or less, to an existence of peace and quiet in the Hollow, after a life of whirlwind world travel. Neither of these two gentlemen believed in self-denial.

Dr. Toad & the Dancing Badger

Dr. Toad and The Dancing Badger (as they were fondly called) were sitting on the veranda one day gazing out over Mr. Badger's beautiful hillside vineyards that ran from the banks of the Russian River clear up to the house.

A Common Love of Good Food & Fine Wine

During their conversation they decided they wanted to find a way to repay the warmth and friendship shown them along the way. The two old friends had in common a love of good food and fine wine, so they made a decision.

Naming Francine's Selection

Now came the challenge of what to call their premier wine. It deserved a name that would reflect its beauty. So they named it "Francine's Selection" to honor the lovely Mrs. Toad.

Dr. Toad, the Storyteller

This natural pairing—Dr. Toad, a man known around the Hollow as one who could sell sand to a Sheik, as well as a consummate storyteller…would be in charge of marketing.

Mr. Badger, the Gentleman

Mr. Badger, a gentleman extraordinaire, who had honed his palate during visits to Chateaux, whilst dancing for kings…would craft the wine.

Getting it Started

It was obvious to all who knew these two that retirement was not part of their makeup.

Wasting No Time

They were off and running with their new project immediately.

As you taste ...

... the wines from Toad Hollow Vineyards, please take a moment to envision these two old friends, Dr. Toad and Mr. Badger, sitting on the veranda smiling as they raise a glass of wine to salute you.

Heaven Knows...

... that neither would turn down a chance to share a good bottle of wine.  And Heaven is a livelier place these days as both Dr. Toad and Mr. Badger have left their wine glasses with us here on Earth, but we know that these fine gentlemen toast us regularly, as we do them!

Down in
the Hollow ...

... the lovely Mrs. Toad continues the mission that was started so many years ago by Dr. Toad and Badger.  With her dear friend and business partner Erik “the Red” by her side, they continue on with the clear vision of our predecessors: world class wine at affordable prices.  Although some of the faces may have changed over the years, our focus remains the same.