Taking good cheer to a new level.
#THEncouragement — #THHappyWord

January 1 is the day most New Year celebrating is done. But at the Toad Hollow tasting room, we’ll celebrate something unique from Thursday, January 26, through Sunday, January 29: Toad Hollow Days of Encouragement!

Throughout the year, the Toad Hollow team, an upbeat bunch as a rule, prepared notes of encouragement that they’d like to pass on to others. Starting the New Year can fill one with anxiety and expectation, but for four days in the Toad Hollow tasting room, just off the plaza in Healdsburg, California, guests receive a positive start to the year. No fanfare, no food pairings, no band — just messages of encouragement and the tasting fee waived.  

Guests will pick from a large basket filled with dozens of messages that are meant to make them feel better. The staff at Toad Hollow urge customers to pay it forward by writing their own messages of encouragement to leave behind for someone else. A tasting of Toad Hollow’s rosé, chardonnay, pinot noir, or cabernet is enough to put a smile on your face, but pairing wine with a note of encouragement makes the experience all the more tasty.  

Toad Hollow Days of Encouragement is actually rooted in a 1800s-era schoolhouse located in Kalamazoo, Michigan. Allegedly, storyteller Ralph C. Morrison fell in love with the name of the school (Toad Hollow) and from there created stories featuring the mystical place. When people asked where Toad Hollow actually was, he replied that it could not be found on a map, only “in your heart.” Originally established as a time to connect with others through the heart, Days of Encouragement stresses the importance of sharing a kind word.

Join us for a good word at the tasting room, located at 409 A, Healdsburg Avenue, Healdsburg in Sonoma County. We’re here daily between 11 a.m. and 5 p.m. We invite you to post your own messages of encouragement on the Toad Hollow Facebook page or tweet yours using #THEncouragement and #THHappyWord.

Contact the tasting room: 707-431-8667

May you and yours be treated to happiness every day!